CBS: Set-Top-Box Content Aired “On Our Terms”
Set Top Box Solutions Need to Find Middle Ground With Live TV
8.6.2012—CBS held an earnings call last week, where many topics were mentioned, not least of which was the network’s relationship with digital TV. AllThingsD published a story by Peter Kafka about CBS’s big boss, Les Moonves, apprehension, and admiration, for digital TV solutions. Specifically speaking about Apple TV, it is open to work with Apple and other services in supplying content, Moonves and CBS wants to do so “on our terms.”
While the digital solutions to TV have been the buzz of what’s coming for TV, live TV is still holding strong to its content and how it will be used. It might be soon we start seeing these two entities in the TV space find more middle ground that playing tug-of-war with the mantle for ushering in television’s new age.