CBS: Set-Top-Box Content Aired “On Our Terms”

Set Top Box Solutions Need to Find Middle Ground With Live TV

8.6.2012—CBS held an earnings call last week, where many topics were mentioned, not least of which was the network’s relationship with digital TV. AllThingsD published a story by Peter Kafka about CBS’s big boss, Les Moonves, apprehension, and admiration, for digital TV solutions. Specifically speaking about Apple TV, it is open to work with Apple and other services in supplying content, Moonves and CBS wants to do so “on our terms.”

While the digital solutions to TV have been the buzz of what’s coming for TV, live TV is still holding strong to its content and how it will be used. It might be soon we start seeing these two entities in the TV space find more middle ground that playing tug-of-war with the mantle for ushering in television’s new age. 

Hardware Evolved: What’s Next for TV

Tech Giant Patents use of “5D” Interactive Technology (pictured above)

7.24.2012—It seems like the future of television is moving along faster than we anticipated. Or maybe there are people out there who are seeing television’s evolution beyond 2nd-screen interaction. One such example comes with a story by CNET’s Donna Tam, reporting that Apple recently patented “5D” technology it plans to implement in its take-over of all things interactive—including television. 

Questioning how successful implementing such advanced tech in the TV space would be in the near future is reasonable. Smart TVs are a rather new phenomenon and solutions abound. Microsoft’s press conference earlier this year announced Xbox’s integration with a wide range of media, making some to make the statement that Balmer and co. were currently leading in the race to “owning the living room.”

However, with Geekwire reporting that Apple TVs have outsold the Xbox in the last quarter, perhaps we aren’t too far off from seeing TVs take another leap in advancement. 

(Here is a link to info on 5D technology, for those who aren’t familiar with it. Don’t ask us why 4D isn’t getting any love)

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