TV For the 2nd, 3rd, and 4th Screen

One Network Makes a Move Toward The Future of TV

7.19.2012—Yesterday’s Pew research report showing that over 50 percent of TV watching adults do so while on a mobile device is a glimpse into what the future holds for TV/2nd screen interaction. While I am sure that broadcasters took notice, Mashable published a piece by Brian Solis about how cable network USA has already announced their plan to provide viewers a with a TV experience that spans multiple screens, from TV to laptop to tablet to smart phone. Each screen will have content tailored to that viewing platform.

It’s a very ambitious undertaking, being that everyone’s interaction with 2nd screens and TV is still a budding relationship, but maybe USA’s move is something that may soon be required by all networks to consider as TV becomes more connected.

Seizing the Future of TV by the Screen

Over Half of All Adults Use a 2nd Screen During TV Watching

7.18.2012—A story by Kit Eaton for Fast Company that shows a telling glimpse into the future of 2nd screen usage around television. The Pew Research Group conducted a report showing that 52 percent of all adult cell phone users incorporate mobile devices into TV watching. It’s a great article and a promising litmus test for what the future holds for TV and viewers.

Worldwide TV Sales Slowing

TV Sales Across the Globe Increasing Slower Than Last Year

6.20.2012—According to this LA Times article, worldwide televisions sales took a dip this year, compared to last year. The reasons for which are “The causes of slow demand in 2011 were complex, and although LCD TV showed growth, results were well below industry expectations,” according to Paul Gagnon, head of North America TV research for DisplaySearch, the company that compiled the figures. 

With companies rushing to bring new innovations to the living room, ready to reinvent how we interact with our TVs, (innovations like Boxfish!) we anticipate TV sales will boom in the years to come. 

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