TV For the 2nd, 3rd, and 4th Screen
One Network Makes a Move Toward The Future of TV
7.19.2012—Yesterday’s Pew research report showing that over 50 percent of TV watching adults do so while on a mobile device is a glimpse into what the future holds for TV/2nd screen interaction. While I am sure that broadcasters took notice, Mashable published a piece by Brian Solis about how cable network USA has already announced their plan to provide viewers a with a TV experience that spans multiple screens, from TV to laptop to tablet to smart phone. Each screen will have content tailored to that viewing platform.
It’s a very ambitious undertaking, being that everyone’s interaction with 2nd screens and TV is still a budding relationship, but maybe USA’s move is something that may soon be required by all networks to consider as TV becomes more connected.