90 minutes on TV saved Mitt Romney’s campaign. He is now officially more popular than President Barack Obama, money, and God.
TV and Web: The Gab Around the RNC
Mentions and Social Comments Abound Around the RNC
8.31.2012—The Republican National Convention (RNC) has come to a close, but the event’s impact is still reverberating across television, as analysis and conjecture abounds regarding the speeches given. The events of the RNC’s 3rd night, have created quite a buzz on TV, keeping key republican names in Boxfish’s top trending spots on TV today.
On the day of his acceptance speech for the republican nomination, Mitt Romney was mentioned 4,248 times on TV, double the numbers he had in the days prior. Paul Ryan’s speech generated 1,132 mentions for the VP candidate on the day it was delivered, but jumped to 2,708 the following day. The speaker who received the third-most mentions on the day they spoke was Ann Romney, with 768 mentions on TV—the most she has received so far in 2012.
While making a splash on TV the night he spoke, Clint Eastwood’s speech about the “missing” Barack Obama, where he had a conversation with an empty chair on stage, gained him more mentions on TV today, a day after his speech, than all who spoke at the RNC, save for Mitt Romney.
The RNC seized the web’s attention as well. AdAge published the social media activity revolving around the live broadcast of the RNC over the event’s 3 days.
Twitter was the main medium of conversation online, with 1.9 of the 2 million social TV comments being tweeted. The remainder (104,000) were on Facebook, according to Ad Age and Bluefin Labs, who provided the data.
Over the 3-night event, Romney’s speech gained the most social media comments per minute, at 17,458. A close second was Clint Eastwood’s speech, which generated 16,193 comments per minute and the hashtag #eastwooding, defining the activity of having a conversation with an empty chair. Marco Rubio’s speech came in third with 13,286 comments per minute.
We will see how the opposition fares on TV and web, as the Democratic National Convention is just around the corner, and will surely have everyone talking.
Facebook Aims to be 2nd-Screen of 2012 Election
CNN and Facebook Team Up to Cover Social Activity Surrounding Election
7.9.2012— As we get closer and closer to November’s presidential election, discourse about which candidate is best suited for the office of Commander-in-Chief heats up, just as much on the web as on TV. Facebook and CNN have taken note and, according to Mashable’s article by reporter Zoe Fox, are working together to curate the social buzz circulating about this year’s election.
The two companies plan to measure and present opinions expressed on Facebook, writing that they plan to “aggregate users’ sentiment and CNN will incorporate the findings into its coverage.”
As the new word-of-mouth conduit is social media, it is only right that news agencies pay attention to what social media traction a story or issue receives. Al-Jazeera created a show titled “The Stream,” which displays the social media response and citizen journalism encompassing key issues around the world.
The move by CNN to go beyond sensational tweets and give a proper overview of the social media reaction to political happenings regarding the 2012 election via Facebook could be the happy marriage between Old Media and New Tech that boosts viewership engagement and boost ratings.
Obama, Romney Draw Political Lines Over Gay Marriage Debate
5.14.2012—Last week, the debate over same-sex marriage took center stage when President Obama told ABC News’ Robin Roberts during Good Morning America on May 9th that he thinks “same-sex couples should be able to get married.” Republican frontrunner Mitt Romney later came out and fully opposed same-sex marriage, stating that he believed “marriage is a relationship between a man and a woman” during a campaign stop on in Oklahoma City. Boxfish shows the TV Mentions for “Obama,” “Romney” and “Gay Marriage,” over the course of this past week and the mentions for May 9th, when both men vying for the presidency chose which side of the same-sex marriage debate each of them were on.
Romney vs. Obama: How TV is Reacting to The Men Vying for Presidency
5.2.2012—With Newt Gingrich bowing out of the GOP race today and Ron Paul lingering far behind in the delegate count, the two men touted to face off in the general election are Mitt Romney and Barack Obama. Boxfish shows how TV has reacted to the two men in the past week.
Condie Breaks Up the Boys Club: Condoleezza Rice Low on Mentions, High in User Poll For VP.
4.23.2012—The Veepstakes begins on the republican ticket as pundits speculate on who GOP election front-runner Mitt Romney will choose to run with him as Vice President. A CNN poll last week put former Secretary of State Condoleezza Rice as the most favorable VP choice, and the only woman in the bunch. Romney’s staunches rival throughout the race, Rick Santorum, came in second. Boxfish compares the TV mentions of the VP hopefuls to their poll figures.
The Fall of Rick Santorum
4.17.2012—In January, the names that mattered in the GOP race were Newt Gingrich and Mitt Romney. However, Rick Santorum made a statement for himself after sweeping up the three-state primaries on Feb. 7, or Mini-Tuesday. Santorum’s TV mentions shot up as he dogged Romney at every turn, casting doubt on the former Massachusetts governor’s hold on the front-runner position. However, since he announced the suspension of his campaign on April 10th, his name barely rings out. Boxfish shows the fall of Santorum’s TV mentions since he stepped away from the campaign trail.
