The Wild West (Of the 2nd Screen)
Competition Grows On the Dusty Plains of 2nd-Screen/TV Development
6.22.2012—The Wrap put out a great article about the wild-west nature of the fledgeling industry surrounding second-screen/TV interaction. According to the article, we have a battle royale of sorts, with networks rushing to app up, thus competing against start-ups and major developers vying for 2nd-screen users.
One unifying aspect to most of these apps is that each one concentrates on catching the user when he/she is watching TV and funneling him/her onto the internet. Seldom do you see anyone concentrating on trying to bring users from the internet to the TV. Boxfish is in the latter category, which is a unique quality. However, it’s naive to think that we are the only ones.
How this all will shape up remains to be seen. There are many playing the short game, hoping to make enough of a splash to get bought out or merged into a bigger service. Then there are those who are in it for the long haul, making moves that could solidify their place in the TV/2nd-screen realm.
Still, it is intriguing to think of us as rogue gunmen, traversing the dusty plains, gunsights searching for that elusive bounty, all else who are on the same hunt be damned! *cue music*