Most Searched Word on Boxfish Today: Apple

Noise About iPhone 5 Dominates Our Search Queries

9.13.2012—In just a day after the iPhone 5 was officially announced, everyone has been inflicted with a voracious appetite for info about the coming mobile device. Even now, the most searched term on Boxfish in the last 24 hours is “Apple.”

Likewise, here are the mentions that “Apple” has received on TV since the beginning of the month:

That spike occurred during yesterday’s iPhone announcement.

In a time when Obama and Romney are going at each other’s necks about foreign policy, U.S. embassies and consulates in Yemen, Egypt and Libya are being barraged with protests and assaults after an anti-Muslim video by an American was aired on Youtube, the iPhone buzz is raking in search query numbers, tweets and articles like no other. 

Boxfish Gets a Big-Up from Techie-Buzz

This Review Says We are a “Must Have App for TV Lovers”

9.10.2012—Parth Dehbar wrote a great review of Boxfish for Techie-Buzz, an India-based tech site with coverage spanning Asia and North America. It’s good to see our awesomeness ring out to people far and wide. Seriously, there are some exciting things coming in the future that we are eager to share with you all, so it’s great to see our name getting attention abroad. 

TV and Web: The Gab Around the RNC

Mentions and Social Comments Abound Around the RNC

8.31.2012—The Republican National Convention (RNC) has come to a close, but the event’s impact is still reverberating across television, as analysis and conjecture abounds regarding the speeches given. The events of the RNC’s 3rd night, have created quite a buzz on TV, keeping key republican names in Boxfish’s top trending spots on TV today.

On the day of his acceptance speech for the republican nomination, Mitt Romney was mentioned 4,248 times on TV, double the numbers he had in the days prior. Paul Ryan’s speech generated 1,132 mentions for the VP candidate on the day it was delivered, but jumped to 2,708 the following day. The speaker who received the third-most mentions on the day they spoke was Ann Romney, with 768 mentions on TV—the most she has received so far in 2012.

While making a splash on TV the night he spoke, Clint Eastwood’s speech about the “missing” Barack Obama, where he had a conversation with an empty chair on stage, gained him more mentions on TV today, a day after his speech, than all who spoke at the RNC, save for Mitt Romney. 

The RNC seized the web’s attention as well. AdAge published the social media activity revolving around the live broadcast of the RNC over the event’s 3 days. 

Twitter was the main medium of conversation online, with 1.9 of the 2 million social TV comments being tweeted. The remainder (104,000) were on Facebook, according to Ad Age and Bluefin Labs, who provided the data.

Over the 3-night event, Romney’s speech gained the most social media comments per minute, at 17,458. A close second was Clint Eastwood’s speech, which generated 16,193 comments per minute and the hashtag #eastwooding, defining the activity of having a conversation with an empty chair. Marco Rubio’s speech came in third with 13,286 comments per minute.

We will see how the opposition fares on TV and web, as the Democratic National Convention is just around the corner, and will surely have everyone talking. 

More Video Love for Boxfish

Lost Remote Does Video Feature On Our Live Guide App

8.28.2012—We’ve been getting some video-love lately, and rightfully so! This time, Boxfish has made its way onto Los Remote’s video news show, The Pulse, which covers all things digital and innovative in the TV space. I’d say we fit the criteria. 

Apple Looks to Embrace Live TV

The Tech Giant’s Forey Into Cable Highlights Importance of Live TV

8.16.2012—It was reported by the Wall Street Journal today that Apple is making its way into the pay-TV world, seeking out a deal with cable service providers to expand content options on the next iteration of Apple TV. Techcrunch’s MG Siegler had a great take on it here. 

Moving away from the stream-only model displays one important aspect that, initially, those that wanted to “disrupt” TV content  with their set-top boxes didn’t consider…live TV matters. 

While the argument for live breaking news or sports is there, the same can be argued for shows as well. Sure, streaming services are great, how else do you get to power through season after season of a TV show, commercial free at the press of a button? But you are watching that show after the fact. 

In keeping up with the show, especially a show you like, there is no service that lets you watch it when it first airs…except for TV. Keeping viewers completely current with mainstream visual media is an integral part of getting into the TV space.

Apple gets it and in doing so is making the move to working with cable and content providers. The same motivation can be said about the creation of Google Fiber. As Siegler put it, “that’s where the content is.”

Launch Was A Success!

8.15.2012—Yesterday was the day we launched! So far, so good, the system is holding together with the steady traffic we are getting. Visit the iTunes App Store on your iPad to get the Boxfish Live Guide! 

We are thoroughly enjoying the press that Boxfish has gotten both yesterday and today. They are all great articles that approached the Boxfish story from different angles of utility to the user. Today, Forbes Tech just ran their Q&A interview with our fearless leader, Eoin Dowling. Here are the pieces that ran for launch:

Boxfish’s TV Guide iPad App is Like Crack For News Junkies by Janko Roettgers for GigaOm

Boxfish Launches An iPad App to Help You Find What’s Hot on TV by Ryan Lawler for TechCrunch

Boxfish Debuts its TV-Guide Killing iPad App by Molly McHugh for Digital Trends

Boxfish Live Guide for iPad: Real-Time Search for What’s Being Discussed on TV Right Now by Martin Bryant for The Next Web

Boxfish’s iPad App Brings the Twitter Model to Broadcast Television by Darrell Etherington for Betakit

Onward and upward! I kept tweeting that big things are coming soon, and they are, so keep your eyeballs locked here and here (or at least visit occasionally) for future Boxfish happenings.

3 DAYS UNTIL WE LAUNCH!

Boxfish is Officially Unveiled on Tablets and Web Aug. 14

8.11.2012—After months fine-tuning, user tests, building up a monument of code just to take it down and add/improve a feature, breaking, fixing, breaking fixing—and not to go into details about the meetings around all of this—Boxfish is just days away from launch!

It’s been quite a journey up to this point (and one that will have us working through the weekend). The real test begins after launch, with the gauntlet of public attention and user opinion. However, we didn’t spend all this time just boasting about ourselves without any progress on our product. We’ve been dedicated to providing our users with the best experience in TV discovery.

Our app will be available for the iPad at the App Store, which will allow you to do some pretty awesome things with your TV. Rest easy, though, we will be everywhere before you know it. IPhone and Android versions are soon to follow.

“The End of Channel Surfing?” Yes!

Live TV and the Evolution of Social TV Services

8.7.2012—The end of channel surfing IS coming. It is what we at Boxfish have been saying for a while now. However, it is good to see the sentiment making headlines, as the future of TV content is being realized. Shayndi Raice’s piece for the Wall Street Journal, titled “The End of Channel Surfing?” is a good rundown of how those in the social TV space have evolved their respective products in such a short time. 

While the social TV space has been seen as promising ground for business/product development for a few years now, it has only been in 2012 that its true potential is being recognized. Apps that were once touting “check-ins” and social connectivity based on “what your friends are watching” are starting to see that you need to offer more engagement with the content on TV, not just with users.

It’s not just tooting our own horn in stating that Boxfish has steadily been one of the few services that provide a two-way street with TV, bringing users from the web to television. Improving the process of connecting the user to the content on TV that he or she cares about should be the goal of all of us operating in the social TV space. Otherwise, what are we doing this for? Curating tweets about shows? I think we are all in this for the same reason, to revolutionize TV. We are all here and all have the same idea, now it is just the time to see who will actually do it. 

CBS: Set-Top-Box Content Aired “On Our Terms”

Set Top Box Solutions Need to Find Middle Ground With Live TV

8.6.2012—CBS held an earnings call last week, where many topics were mentioned, not least of which was the network’s relationship with digital TV. AllThingsD published a story by Peter Kafka about CBS’s big boss, Les Moonves, apprehension, and admiration, for digital TV solutions. Specifically speaking about Apple TV, it is open to work with Apple and other services in supplying content, Moonves and CBS wants to do so “on our terms.”

While the digital solutions to TV have been the buzz of what’s coming for TV, live TV is still holding strong to its content and how it will be used. It might be soon we start seeing these two entities in the TV space find more middle ground that playing tug-of-war with the mantle for ushering in television’s new age. 

Top