TV and Web: The Gab Around the RNC
Mentions and Social Comments Abound Around the RNC
8.31.2012—The Republican National Convention (RNC) has come to a close, but the event’s impact is still reverberating across television, as analysis and conjecture abounds regarding the speeches given. The events of the RNC’s 3rd night, have created quite a buzz on TV, keeping key republican names in Boxfish’s top trending spots on TV today.
On the day of his acceptance speech for the republican nomination, Mitt Romney was mentioned 4,248 times on TV, double the numbers he had in the days prior. Paul Ryan’s speech generated 1,132 mentions for the VP candidate on the day it was delivered, but jumped to 2,708 the following day. The speaker who received the third-most mentions on the day they spoke was Ann Romney, with 768 mentions on TV—the most she has received so far in 2012.
While making a splash on TV the night he spoke, Clint Eastwood’s speech about the “missing” Barack Obama, where he had a conversation with an empty chair on stage, gained him more mentions on TV today, a day after his speech, than all who spoke at the RNC, save for Mitt Romney.
The RNC seized the web’s attention as well. AdAge published the social media activity revolving around the live broadcast of the RNC over the event’s 3 days.
Twitter was the main medium of conversation online, with 1.9 of the 2 million social TV comments being tweeted. The remainder (104,000) were on Facebook, according to Ad Age and Bluefin Labs, who provided the data.
Over the 3-night event, Romney’s speech gained the most social media comments per minute, at 17,458. A close second was Clint Eastwood’s speech, which generated 16,193 comments per minute and the hashtag #eastwooding, defining the activity of having a conversation with an empty chair. Marco Rubio’s speech came in third with 13,286 comments per minute.
We will see how the opposition fares on TV and web, as the Democratic National Convention is just around the corner, and will surely have everyone talking.