In the 24 hours leading up to the launch of the next generation handset the iPhone 5, Apple is breaking all the records for positive PR on TV.
On our index of TV we saw mentions per minute exceed any product on record. Moreover, sentiment analysis showed the comments to reach an unprecedented high of 91% positive.
To put this in context, when Samsung launched its flagship Galaxy S3 in late May it received 86% less mentions per minute, and the sentiment analysis was only marginally positive (7%).
Online there has been a less overwhelmingly positive reception for the for the iPhone 5, with some criticism arising around its specs and some new features, especially the new Apple Maps.
But if you are watching US TV you are going to get an universal roar of approval for the new iPhone.
It’s hard to overestimate the commercial value of this to Apple. Samsung has recently massively increased its ad spend to try and keep up with Apple (see Business Insider article http://www.businessinsider.com/chart-of-the-day-samsung-and-apple-ad-spend-2012-9), but no ad spot is as powerful as positive editorial comment.
So Boxfish’s unique data suggests that you should keep buying Apple stock as the immense power of their TV PR machine is literally blowing all competition out of sight.