Obama vs. Romney: Who’s Beating Who on TV

Boxfish Launches Political Tracker Indexing Broadcast Election Buzz

9.19.2012—We here at Boxfish wish to provide you with a unique glimpse into the election from data captured by our index of television with our new political tracker. 

Here, we compare how each candidate is buzzing on TV by tracking a number of things television is telling us about the candidates. Following the sentiment analysis lets us know what slant each major news source on TV is taking toward Obama or Romney. A negative slant is indicated in red and a positive slant is indicated in green.

The sentiment refers to the words most commonly associated with each candidate on a given channel. The more negative terms revolving around the candidate, the more negative the sentiment, positive terms around a candidate conveys a positive sentiment.

The graph index is based on a historical average of mentions across TV for each candidate over the course of the election so far. We plan to provide this data to you all the way to the big dance in November.

The election is ramping up and both the democrats and republicans have each other in their respective gunsights. However, the excitement revolving around Obama and Romney doesn’t just come from the latest debate, gaffe or traded barb between the two candidates. This the first time the digital community has made this big an impact on the discourse and analysis of the race. We provide this tracker to give you new insight into the election and fuel the already burning discussion surround the race.