The Coming Tablet Invasion
And Why it Matters to TV
7.30.2012—Tablet usage has made its way into every facet of media consumption. Most recently, it is the set upon which old media, new media, and start ups are battling for supremacy in regards to television. That is why the coming tide of tablet options and their operating systems is so important to the future of TV space and the 2nd screen.
What has tech news buzzing is Microsoft’s introductory tablet, Surface, being launched along with Windows 8 in late October. The leaked info hit the web just hours after a rumor torpedoed through Twitter and tech sites that Apple was unveiling the iPad Mini and iPhone 5 on September 12.
As both tech giants move to add their respective tablets to a growing pool, catching up to the iPad in users might be within reaching distance for tablet developers. The most obvious evidence of this is Apple reporting their dip in the tablet market share at the same time rival tablets made significant strides.
As TV interaction becomes equal-parts connected and interactive, the tablet will play and integral roll in what a user will come to expect from watching television. Nielsen reported that, in 2011, 26 percent of adults in the US that watched TV did so with a tablet. This number is destined to grow as tablet options become more improved and ubiquitous.
What comes with the growing number of tablet users is a growing space for innovation and engagement via content. While the precedent for a 2nd screen aspect to TV content is in its infant stages, a standard is coming. The web has built up our expectations of connected content to be fully unique to our individual tastes, thus everyone has his or her unique relationship with online content. If TV is to embrace the 2nd screen and connected, engaging content, it has to allow the user to make his or her own interaction with said content unique to his or her self.
The tablet is here and it will be a part of TV, as it is becoming a part of every other facet of media. How content creators will embrace it is the real question.