Facebook Aims to be 2nd-Screen of 2012 Election
CNN and Facebook Team Up to Cover Social Activity Surrounding Election
7.9.2012— As we get closer and closer to November’s presidential election, discourse about which candidate is best suited for the office of Commander-in-Chief heats up, just as much on the web as on TV. Facebook and CNN have taken note and, according to Mashable’s article by reporter Zoe Fox, are working together to curate the social buzz circulating about this year’s election.
The two companies plan to measure and present opinions expressed on Facebook, writing that they plan to “aggregate users’ sentiment and CNN will incorporate the findings into its coverage.”
As the new word-of-mouth conduit is social media, it is only right that news agencies pay attention to what social media traction a story or issue receives. Al-Jazeera created a show titled “The Stream,” which displays the social media response and citizen journalism encompassing key issues around the world.
The move by CNN to go beyond sensational tweets and give a proper overview of the social media reaction to political happenings regarding the 2012 election via Facebook could be the happy marriage between Old Media and New Tech that boosts viewership engagement and boost ratings.