TV Ads Evolve on the 2nd Screen

As 2nd Screen Ad Competition Heats up, Advertisements Evolve

7.6.2012—As TV advertisers flock to the 2nd screen to gain viewers, the competition increase and new technology demands a more engaging type of ad. LostRemote reported today that, while SecondScreen networks has been the “go-to” company for the newest wave of 2nd-screen ads, a new player enters the 2nd-screen ad realm. Microsoft just premiered their “Polymorphic Ads” at this year’s Cannes film festival. The company’s GM of Advertising sat down with LostRemote to explain how Polymorphic Ads will impact multi-screen advertising.

Chrysler has already signed on to try the service out. In the coming months, we’ll see how Microsoft fares and whether or not SecondScreen can stave off further competition from entering a space it has so far dominated.