Social TV Utilities Expand
The 2nd Screen and the Social Space, Becoming More Integral to TV
6.13.2012—There are some intriguing things going on with the 2nd screen and social TV. Two Lost Remote articles point to how ConnecTV, a social TV app, and Reddit may become integral to connecting viewers with TV content.
While broadcasters are looking to Facebook and Twitter to expand their viewership and online presence, Reddit’s community boards are a more distilled example of how a show/channel is being received by the viewership and what kind of impact it is making online. I think we are starting to see the space for social connectivity regarding TV fanfare spilling over to other platforms. Or maybe it was already there, and the industry is only now taking notice.
That is probably why ConnecTV is emphasizing on being able to be interactive with as many TV channels and affiliates as possible. One major point they bring up in being successful with engaging users via the 2nd screen is, according to the article:
“Local partners don’t want the same thing to happen on the second screen that’s increasingly happening on the first. And there’s a strong argument that viewers don’t want to fumble around with a half-dozen second-screen apps, but engage with one that works across the full palette of TV. ‘We operate the way you watch TV,’ said ConnecTV’s Aaron in an interview with Lost Remote in February. ‘No matter what channel you tune to, you’re going to have an experience.’ “
It’s pretty interesting to see how others are seeing the value in streamlining how users/viewers connect to the TV content they care about.