TV’s thoughts on our Presidential Candidates
90 minutes on TV saved Mitt Romney’s campaign. He is now officially more popular than President Barack Obama, money, and God.
Could TV have missed a major point in last night’s debate? While there were 17,000 mentions per minute of Big Bird on Twitter, TV only mentioned our big, yellow friend 15 times.
First Lady Michelle Obama.
In the 24 hours leading up to the launch of the next generation handset the iPhone 5, Apple is breaking all the records for positive PR on TV.
On our index of TV we saw mentions per minute exceed any product on record. Moreover, sentiment analysis showed the comments to reach an unprecedented high of 91% positive.
To put this in context, when Samsung launched its flagship Galaxy S3 in late May it received 86% less mentions per minute, and the sentiment analysis was only marginally positive (7%).
Online there has been a less overwhelmingly positive reception for the for the iPhone 5, with some criticism arising around its specs and some new features, especially the new Apple Maps.
But if you are watching US TV you are going to get an universal roar of approval for the new iPhone.
It’s hard to overestimate the commercial value of this to Apple. Samsung has recently massively increased its ad spend to try and keep up with Apple (see Business Insider article http://www.businessinsider.com/chart-of-the-day-samsung-and-apple-ad-spend-2012-9), but no ad spot is as powerful as positive editorial comment.
So Boxfish’s unique data suggests that you should keep buying Apple stock as the immense power of their TV PR machine is literally blowing all competition out of sight.
Boxfish Launches Political Tracker Indexing Broadcast Election Buzz
9.19.2012—We here at Boxfish wish to provide you with a unique glimpse into the election from data captured by our index of television with our new political tracker.
Here, we compare how each candidate is buzzing on TV by tracking a number of things television is telling us about the candidates. Following the sentiment analysis lets us know what slant each major news source on TV is taking toward Obama or Romney. A negative slant is indicated in red and a positive slant is indicated in green.
The sentiment refers to the words most commonly associated with each candidate on a given channel. The more negative terms revolving around the candidate, the more negative the sentiment, positive terms around a candidate conveys a positive sentiment.
The graph index is based on a historical average of mentions across TV for each candidate over the course of the election so far. We plan to provide this data to you all the way to the big dance in November.
The election is ramping up and both the democrats and republicans have each other in their respective gunsights. However, the excitement revolving around Obama and Romney doesn’t just come from the latest debate, gaffe or traded barb between the two candidates. This the first time the digital community has made this big an impact on the discourse and analysis of the race. We provide this tracker to give you new insight into the election and fuel the already burning discussion surround the race.