Media Habits of Class of 2014
A recent survey of 7000 Niche users graduating high school, shed light on the most favored technology and applications for media consumption. This survey highlights very well the fact, that younger generations consume large volumes of media in real time around topics they are interested in. This precedent is set by companies like Facebook, Pandora and YouTube which have the highest adoption amongst the graduates.
TV Networks and TV distributors must embrace this trend and keep the attention of the younger generation tuned to their service.
Boxfish solves this need! Our technology looks inside the program boundaries and surfaces relevant content to your audience in real time.
See how here
A new era in TV & Media Analytics
Until recently, most analysis done around TV and Media focused on programming and its effect on audiences, advertising and social media. Although such analysis is very important, reality is that there are variations within programing that would go unnoticed. People tune in and out of a program and channel based on the actual topic of discussion taking place and whether they are interested or not. There is no doubt that monitoring such activity has tremendous value not only for the networks but also for the brands and advertisers. The question though remains - how do you analyze such patterns?
Take a peak view on the analytics provided by Boxfish iQ with our white paper on CNN’s coverage of Malaysia MH 370. This paper was created in partnership with Rentrak.
Boxfish iQ welcome’s you to the new era of TV & Media Analytics!
Download the white paper now
Boxfish sponsors TVOT Hackathon
Join Boxfish and help us make TV relevant! @TVOTshow
Forget browsing your TV guide by show names — how about you look for the topics that everyone is talking about right now instead? TV data startup Boxfish, which just raised $7 million, believes it can make this happen.